How to Create Meaningful Museum Engagement: 10 Best Practices from 150 Episodes

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Hello and welcome to the Art Engager podcast with me, Claire Bown.

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I'm here to share techniques and tools to help you engage with your audience

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and bring art objects and ideas to life.

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So let's dive into this week's show.

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Hello, and welcome to a very special episode of The Art Engager.

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I'm Claire Bown, and today we are celebrating a real

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milestone, our 150th episode.

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Now before that, in the last episode, I spoke with Geraldine Collinge, Chief

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Executive at Compton Verney, a unique art space in a park located in the uk.

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We explored how they're re-imagining art engagement by putting values,

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like fun, inclusivity and boldness at the heart of everything they do, we

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talked about their play first approach and their multisensory exhibition

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that has doubled visitor numbers.

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So if you missed it, do go back and listen to episode 1, 4, 9.

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And speaking of reimagining, many of the ideas that we explore on this podcast are

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also featured in my book, The Art Engager: Reimagining Guided Experiences in Museums.

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Now, if you haven't got your copy yet, you can find it on your

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favorite online retailers or order it through your local bookstore.

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And if you've enjoyed it, please do leave a review as it really helps other museum

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professionals discover these ideas.

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So let's get on with today's show.

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Now over the course of the last 150 episodes, we've explored so many

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different aspects of creating meaningful engagement in museums and cultural

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spaces, and today I'm sharing 10 insights about engagement that have emerged

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organically over the last four years.

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I've combed through the whole list of episodes and re-listened to lots of solo

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episodes and guest conversations too.

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So let's get started with engagement insight number one, engagement

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begins with observation and noticing.

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So in today's world, we've unfortunately become accustomed

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to superficial observation.

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Our attention is fragmented and disrupted by technology.

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We scan, we skim and we scroll, and we are accustomed to observing in a passive way.

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And in doing so, we are missing the subtleties and details that enrich

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our understanding of our surroundings.

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So in our guided experiences, we can offer opportunities for

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participants to observe, notice, and deeply engage with art and objects.

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We can encourage and cultivate a heightened awareness and attention

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to detail using all of the senses to connect with what we are looking at,

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and we can use these observations and insights as the basis for all discovery.

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And so observation and noticing have played such a key role in

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the most engaging discussions I've facilitated over the years.

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Without noticing details, there is no shared discovery.

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So by encouraging participants to observe and describe the details

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of an artwork or an object, you are laying the foundation for deeper

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interpretation and critical thinking.

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Objects don't share all their secrets at first glance.

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And different layers of meaning and nuance are revealed during

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sustained observation and noticing.

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So if I was only allowed to give you one piece of advice, this would be the one

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that I would choose over and over again.

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This is the easiest, most straightforward and most useful

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piece of engagement advice ever.

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Engagement begins with observation and noticing.

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So let's go to insight number two.

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Not all questions are created equal.

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So if you ask any museum educator about engagement, they'll mention

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questions, they'll say that asking good questions is the cornerstone

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of any engaging museum program.

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But there's more to it than you might think.

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So if you have a good questioning technique and you ask well

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worded, thoughtful questions, you can instantly engage people.

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You can provoke their curiosity.

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You can find out what they already know, and you can make

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your programs more interactive.

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That's all good.

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But on the other hand, questions can also work against you.

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So I've been fascinated by questions for years and have devoted many

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episodes to the subject here.

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It's actually about 8% of the 150 episodes on this subject of questioning.

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And I keep returning to this topic because I know that questions, alongside the

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other seven practices that I talk about, can transform an entire experience.

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So when we're intentional about our questions, we create better

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conditions for meaningful experiences.

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But in reality, few of us are actually trained or receive training in

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creating and sequencing questions.

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Using questions in an organized way, gradually building each question

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on the previous one is essential in a balanced discussion, but

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it's a difficult skill to master.

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Which is why I spent a long time developing a repertoire of

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Questioning Practices designed specifically for museum educators.

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So questioning practices are structures to actively and

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intentionally support question use.

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They also foster, participate participation and engagement

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on your guided experiences.

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You can find out more about QP's in episode 1 3 6.

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And if you want to dive deeper into questioning techniques, check out episode

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87 on asking more open-ended questions, or episode 1 3 0 on the power of inquiry

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and curiosity with guest Trevor Mackenzie.

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So the third insight: connection before content.

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So connection before content is a phrase that you'll hear me saying

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time and time again on this podcast.

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It often comes up as the one key takeaway for participants on my workshops too.

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And I first encountered this idea, it's not my idea, it's from organizational

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designer Peter Block, and it's become central to everything I do in museum

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settings and what it means in practice, it means making a conscious effort to:

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first, connect people to each other, so help the group feel like a community.

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Second, build genuine rapport between yourself as the

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facilitator and participants.

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Third, help visitors connect to the museum space and its collection.

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Fourth, clarify the purpose of our time together, so connect

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people to why they're here.

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And fifth, create a warm, welcoming atmosphere where

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everyone feels like they belong.

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So putting connection before content might require a mindset shift, and it might

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also feel a little bit counterintuitive when we have limited time with our groups.

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I think many of us worry that spending time on connection means

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sacrificing content that will run out of time for sharing background

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knowledge and contextual information.

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But what I've discovered though is exactly the opposite.

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So when people feel connected, they actually listen more attentively,

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they participate more actively and they remember information better.

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So the time 'lost', in speech marks, to building connection is more than

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made up for by the improved quality of engagement with the content you do share.

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In episode 144, I explored connection making in detail.

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It's really worth revisiting this because this principle has such profound

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implications for how we approach our guided experiences in museums.

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So number four, silence creates space for thinking.

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So in our museum programs, we often fill pressure to fill every moment with words.

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We may rush to answer our own questions.

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We might fill every gap and move quickly from one point to the next.

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But over the years I've come to see silence as one of the most powerful

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tools in our engagement toolkit.

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So when we ask a thoughtful question and then allow that silence to stretch a

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bit, something we might call a productive silence, we're creating space, space

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for participants to look, to think, and to formulate their own responses.

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And these quiet moments allow for deeper observation, personal connections,

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and more thoughtful comments than if we were to rush to fill the void.

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Many of us find silence uncomfortable.

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We worry that our participants are bored, confused, or expecting us to keep talking.

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But I've found that participants actually appreciate small moments to process

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what they're seeing and thinking.

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And I think becoming comfortable with silence takes practice, but it transforms

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the quality of discussions and shows respect for people's thinking processes.

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In episodes 95 and 96, I explored how silence is actually a superpower

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in our guided experiences.

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I shared strategies for overcoming discomfort with silence and

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offered lots of practical ways to incorporate more of these valuable

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thinking pauses in our programs.

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So insight number five, psychological safety unlocks deeper participation.

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So, have you ever felt intimidated in a museum?

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I know I have.

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Even as a professional, as a museum educator, I think

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museums can be imposing spaces.

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They've got that impressive architecture, sometimes a hushed atmosphere, the layout

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is complex and there's a whole new code of behavior that you need to work out.

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Now imagine being a participant in a guided experience where you are

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not only processing these feelings, but you are also being asked to

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speak up in front of strangers.

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Now, it's no wonder that many visitors might default to silence

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or perhaps to safe, superficial responses, and this is precisely where

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psychological safety becomes important.

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So psychological safety means creating an environment where people feel it's

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okay to ask questions, take risks, and to share their perspectives without

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fear of judgment or embarrassment.

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So without it, even the most brilliant questions or amazing

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artworks may be met with surface level engagement or even silence.

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So in episodes 90, 125 and 142.

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I explored how to create intellectual comfort, build rapport, and

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build trust and psychological safety on guided experiences.

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I've found that small actions can make an enormous difference.

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So that might be welcoming people individually, validating early

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contributions, explicitly stating.

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That there are no wrong answers, modeling curiosity rather than

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certainty, and responding to all comments with genuine interest.

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So insight number six, every challenge is an opportunity.

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So in museum work challenges inevitably arise from perhaps the

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dreaded tumbleweed moment when a question falls flat, to a group that

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might seem reluctant to participate.

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Museum spaces are also full of unpredictable moments.

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A visitor might ask a challenging question, a planned activity

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doesn't resonate, or the space itself presents limitations.

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So while we can't always control what happens during our guided experiences,

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we can choose to view those moments through a lens of possibility.

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So there are lots of useful episodes in the back catalog telling you how

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to respond to certain challenges we might encounter, but I think

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adopting an experimental mindset might be the most useful advice of all.

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So when we adopt an experimental mindset, we change 'problems',

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in speech marks, into questions.

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So what might this silence be telling me about my pacing?

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How might this resistance reveal what the group actually needs?

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So the most skilled facilitators, they don't just solve problems.

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They approach challenges with genuine curiosity, asking, what can I learn here?

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And challenges can actually become the drivers of positive change

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and improvement in how we work.

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They're the moments that push us to try new approaches, develop new

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skills, and ultimately advance our practice in ways that might not happen

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when everything is running smoothly.

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So I encourage you to view every challenge as an opportunity.

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Okay.

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Number seven, engagement happens through multiple channels.

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So how many ways can we connect with art and objects?

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Far more than you might think.

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Far more than just through discussion and observation.

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I think we often think of engagement in museums as primarily, verbal; the

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questions we ask, the discussions we facilitate, but there's

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so much more to it than that.

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Engagement flows through our senses, our bodies, our emotions, and our creativity.

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And this is precisely why Multimodality is one of the eight practices in the

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Thinking Museum® Approach because people engage, learn, and express their

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understanding in so many different ways.

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So multimodality is less about pleasing all of the people all of the

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time, and more about offering a wide variety of options for participants to

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help them engage with your programs.

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So this might be a wide variety of aids, activities and modes of working

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in any one session to help appeal to as many participants as possible.

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So perhaps incorporating drawing to reveal details our eyes might otherwise miss.

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You might want to use creative writing to forge personal connections with artworks

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or include slow listening experiences with music to develop deeper attention.

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You might want to bring in the sense of smell to evoke memories and emotions,

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or even experiment with movement to help participants understand form

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and composition through their bodies.

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These multimodal approaches enrich everyone's experience.

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Now, I was referring there to a lot of episodes in the back catalog that

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explore drawing, writing, listening, a sense of smell and movement, and

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I'll link to them in the show notes.

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Okay, insight number eight.

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Less information leads to more understanding.

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So many of us feel a responsibility to share our knowledge, to provide

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visitors and participants with historical context, technical

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details, and background information.

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And this impulse comes from a good place.

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We want visitors, participants to appreciate the significance

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of what they're seeing.

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But information overload is the enemy of genuine understanding.

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When we shower visitors with facts, dates, and details before they've had a chance to

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look, think, and wonder, we often achieve exactly the opposite of what we intend.

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Most people forget information when they haven't been challenged to

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think about it first or to connect it to what they already know.

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Less information strategically shared actually leads to deeper understanding.

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Less is always more.

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Episode 12 is an oldie, but still so useful and shares best

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practices for sharing information.

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For a deeper dive on how, when, and if to share information, read the chapter

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on intentional information in my book.

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You'll also find there the CHOOSE framework, which is a practical tool

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for deciding exactly what information to share and what to leave out.

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Okay, insight number nine, deliberate practice is how we grow.

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So being good at engaging people with art and objects isn't something

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that just happens overnight, like any skill worth mastering.

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It develops through practice, reflection, and continuous refinement.

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We develop our facilitation skills through doing the work, reflecting on how it went

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and making adjustments for next time.

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And deliberate practice doesn't mean simply repeating what we already do.

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It means watching others at work and noticing specific details, how they

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phrase questions, how participants respond, how they use silence.

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It means creating opportunities to practice in low stake settings,

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perhaps in a community of practice with your colleagues,

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and you can all offer feedback.

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It's about recording our reflections systematically, looking for

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patterns over time and setting specific goals for growth.

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And I think one huge thing that really transforms our practice is

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the commitment to regular reflection, as we explored in episode 29.

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So ask yourself three questions.

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What went well today?

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What could I have done differently?

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What might I try next time?

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These questions, when we ask them consistently after our programs,

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help us learn from experiences and continuously improve.

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And I think what sets exceptional facilitators apart isn't

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necessarily what they know.

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It's their commitment to this ongoing cycle of practice,

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reflection and adjustment.

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And they see each program not as a performance to perfect, but as another

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opportunity to learn, grow, and develop.

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And this deliberate approach to practice transforms potential

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into excellence over time.

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So if you need more inspiration on this subject, do take a

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listen to episode 28 or 81.

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And the 10th and final insight: engagement happens by design, not by chance.

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So creating meaningful engagement in museums doesn't happen by accident.

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It requires thoughtful design, careful planning, and purposeful execution.

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So the most engaging experiences are crafted with intention at every stage

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from the initial Welcome to the final moments, and thoughtful design means

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considering the entire visitor journey from the physical route through the museum

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to the pacing of activities, from the balance of listening and participating,

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to the transitions between stops.

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So when you plan a guided experience with intention, each element of your

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experience works together harmoniously.

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The route tells a story, questions build upon one another, activities

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deepen engagement progressively, and the conclusion helps participants integrate

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what they've discovered and extend their thinking beyond the museum walls.

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So this is about creating the conditions for engagement deliberately,

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rather than leaving it to chance.

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Now for more on designing, engaging experiences across all

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three phases, the entry phase, the exploration, and the exit phase.

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Explore episodes 44, which is about the four elements of a great introduction,

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episode 57, how to end well, and Episode 99, 1 of my favorites, striking

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the right pace in museum programs.

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So there you have it, 10 essential insights distilled from 150 episodes

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of exploring engagement in museums.

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I could easily have shared 15 or 20 insights.

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But as insight number eight reminds us, less is more.

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So looking back at the list, what strikes me most is how these small

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shifts can lead to really big changes.

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So something as simple as giving people 30 seconds to really look, or

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pausing after you ask a question, or spending a moment really connecting with

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people before diving into any content.

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These tiny adjustments can completely transform an experience.

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So small intentional changes in how we observe, question,

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connect and design our programs.

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These really create the kind of meaningful engagement that stays with people

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long after they've left the museum.

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So as we look ahead to the next 150 episodes, I wanna thank everyone who's

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been part of this journey so far.

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Now, one of the reasons I created the Art Engager podcast back in 2021 was

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to recognize and elevate the value and importance of museum education work.

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I hope this podcast plays a small part in sharing the incredible

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work happening in museums around the world with a wider audience.

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So whether you've been listening since episode one, or you've just discovered

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this podcast, your engagement, your curiosity, really fuel this work.

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Knowing that this podcast serves as a helpful resource that changes people's

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practice, that inspires new approaches and sparks fresh ideas, make the work involved

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for creating every episode worthwhile.

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So thank you.

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And I know many of you use the back catalog as a resource, so I've now

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created a complete episode list on my website to make it easier

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to find exactly what you need.

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You can search by keyword or browse chronologically,

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whatever works best for you.

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I'll link to the resource in the show notes.

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And this milestone also feels like the perfect time to ask for your support.

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So creating this podcast twice a month involves real costs and time.

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And the best way to help sustain this work is through a monthly Patreon subscription.

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Now if that's not possible, even a one-time donation makes the difference.

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So if you found value in any of these 150 episodes, whether it's changed,

Claire Bown: 00:27:39

how you facilitate, whether it's inspired a new program, or simply

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given you new ideas to try, please consider supporting the Art Engager.

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I'll put the details in the show notes.

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Finally, don't forget to visit my website to learn more about The Art Engager book

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available now, wherever books are sold.

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That's it for today.

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Thank you so much for joining us on this special episode.

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See you next time.

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Thank you for listening to the Art Engager podcast with me, Claire Bown.

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You can find more art engagement resources by visiting my website,

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thinking museum.com, and you can also find me on Instagram.

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@thinkingmuseum, where I regularly share tips and tools on how to bring

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art to life and engage your audience.

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If you've enjoyed this episode, please share with others and subscribe to the

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show on your podcast player of choice.

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Thank you so much for listening, and I'll see you next time.